Collingwood-and-Fitzroy-dividing Smith St has been crowned the world’s coolest street in a global ranking of hipster hubs and boss hangouts.
The vibrant inner-north drinking, dining, shopping and live music destination topped its city counterparts in the likes of Paris, London and New York in a Time Out poll.
The study surveyed 27,000 city slickers across the globe to come up with a ranking of the world’s 30 coolest stretches.
The northern end of Smith St, which forms the boundary between Collingwood and Fitzroy, was officially named the trendiest place to live, work and chill with mates.
Nelson Alexander’s James McCulloch — a proud Smith St resident — said he could vouch for its credentials.
The main drag was dominated by popular restaurants, trendy wine bars, vintage shops and live music haunts, but he said there were plenty of other “hidden gems” to explore down the laneways and side streets.
“Collingwood has changed as a whole over the decade. It’s changed from industrial to a place people want to live,” he said.
Peter Markovic Fitzroy director Paul Markovic said there was something for every buyer’s price point, whether they were looking for their first home, to downsize or had money to splurge on a pimped-out warehouse conversion.
“About 23 years ago, Brunswick St was number one and everyone wanted to be there and Gertrude and Smith streets were the poor second cousins, but in the last 10 years Gertrude and Smith have become more popular,” Mr Markovic said.
“It’s not just your under 40s, it’s popular with Baby Boomers as well from Stonnington and Boroondara whose kids have moved out.